For the Success Academy 2015 Holiday Appeal, the objective was to create a digital experience that gave the user a deeper understanding of the organization while also encouraging he or she to donate an end-of-year gift. Launch site.
My role included photoshoot art direction, UI/UX, visual design, and oversight of development.
With the concept "spreading cheer," the site uses parallax scrolling to represent what each letter in the word CHEER signifies to SA—Curiosity, Happiness, Excellence, Engagement, and Rigor.
The call to action was placed on each page to ensure ease of access throughout.
And the donation feature was hosted within the site to give the user a seamless one-site experience.