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Success Academy CHEER Campaign

Digital experience created for the Success Academy Holiday Appeal to encourage end-of-year donations.

 With the concept "spreading cheer," the site uses parallax scrolling to represent what each letter in the word CHEER signifies to the organization—Curiosity, Happiness, Excellence, Engagement, and Rigor.

With the concept "spreading cheer," the site uses parallax scrolling to represent what each letter in the word CHEER signifies to the organization—Curiosity, Happiness, Excellence, Engagement, and Rigor.

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 The call to action on each page ensures ease of access throughout.

The call to action on each page ensures ease of access throughout.

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 The donation feature was hosted within the site to give the user a seamless one-site experience.

The donation feature was hosted within the site to give the user a seamless one-site experience.

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