Variable Student Exhibition

Each year, the Art, Design and Interactive Multimedia program at Seton Hall University holds a student exhibition—featuring artwork from across the curriculum. The 2025 exhibition was titled Variable and consisted of artwork from 125 students and 20 classes. I designed the brand identity that was featured across web, social media, and signage.

A variable typeface is one that fluctuates. The visual designer decides how wide, heavy, or slanted the letters appear to create the aesthetic and messaging of the design. Similarly, we all have variables in our lives—aspects that don’t remain constant but evolve and change over time based on our decisions. When we lean into certain variables, they shape our life story.

Deliverables: conceptualization, brand identity design, web and social media graphics, photography, and print production.